Purple Cow: Ep. 3, Michael Jalbert, CEO of Forbes Global Properties
Michael Jalbert · CEO, Forbes Global Properties · 15 Jan 2025 · 45 min
Episode summary
In this episode we speak with Michael Jalbert, CEO of Forbes Global Properties, about the state of luxury real estate and the power of brand in high-end sales. Michael shares how Forbes Global Properties has built a network of top-tier agents and what differentiates exceptional property marketing. We cover global market trends, the expectations of ultra-high-net-worth buyers, and how storytelling and data combine to serve today’s luxury client. Whether you are an investor, an agent, or simply interested in the premium segment, this conversation offers practical insights and a clear view of where the industry is heading.
Guest
Michael Jalbert
Michael Jalbert leads Forbes Global Properties, a curated network of luxury real estate firms that leverage the Forbes brand and standards. With decades of experience in high-end property and brand strategy, he has shaped how top agencies position themselves in global markets.
Topics covered
- Luxury real estate
- Global property markets
- Forbes Global Properties
- Branding in real estate
- High-net-worth buyers
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